Thursday, August 12, 2010

Need to Run Your Small Business? There's An App For That!

I love my iPhone. There's no two ways about it. The marketing professional in me loves how it totally changed the mobile phone game, and the branding and marketing behind it - right from its amazing and flawless design down to the packaging. The early adopter in me loves having the best piece of technology out there (I already have the iPhone 4 while many of my friends are still waiting for theirs), and the ability to stream things like World Cup matches directly on my phone, while at the beach. The business person in me loves what the iPhone and its apps marketplace represent - a remarkably simple but powerful piece of technology that can help you run your business from the palm of your hands, from any corner of the world. But why is that important?

Well, one common thread across our many customers, who are spread across many industries including real estate, construction, and health care, is the "mobility factor." Whether a small start-up or a large enterprise, mobility can now make or break your business. It's no wonder then, why close to three quarters of US workers can now be classified as mobile.

Developments that have certainly aided and abetted this trend include not only the iPhone, but other smart phones and the availability of Software-as-a-Service (i.e. software applications you can access over the web). Starting with the BlackBerry and the idea of "email everywhere" and evolving to the everything-under-one-roof iPhone and Android smart phones (with their respective marketplaces), and continuing with the availability of 3G/4G Internet and cheap data plans, small business owners using SaaS in conjunction with their iPhone can now run an entire office out of their car, at a client meeting, or at half-time during their son or daughter's sports game. This means they are connected to their customers , employees, suppliers and partners 24/7 - anytime, anywhere.

Where Does Fax Fit In?
So where does fax fit in? Well, fax is still an important business communications tool and a staple for many industries in the context of the prospect-customer-supplier dynamic. So it's no surprise that our very large and mobile customer base requested and now has available to them the MyFax app for the iPhone. Available in the Apple App Store - for FREE - this app means MyFax customers can now add even more convenience to their iPhone business experience.

So bear with me for a moment, as I've been waiting a long time to say this: Need an important fax but you're 1,000 miles from your office? ...There's an App for that!!

Read more about the MyFax App for the iPhone here.

So what role does your smart phone play in your business strategy? Have your say in the comments...

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