Real Estate Disrupted

At the end of the day, people need a place to live, work, and convene – that’s the lasting appeal of “bricks and mortar”. Even with the ups and downs of economic cycles and the recent housing crisis, real estate is renowned for its ability to bounce back. And yet, real estate is far from being immune to the disruptive force of the internet.

Realtors who clung to their pagers, paper listings, and land lines have already disappeared. A new breed of interconnected web savvy realtors has emerged – are you one of them? The web offers these realtors unparalleled and cost effective access to prospective buyers and available properties – even on a global basis when appropriate.

Here are some of their tips and tools:
• Staying mobile and productive – Without technology this becomes an either or scenario. With technology, you can be productive and on the road. For example, tools like MyFax let you send and receive signed purchase agreements from your email, web, or smart phone. Solutions like my1voice ensure you get your calls, but make your actual location transparent to callers.
• Client nurturing – People are less likely than ever to stay in their first home for their lifetime. So, think once a client, always a client. An email communications tool like Campaigner helps you stay in touch and keep your name top of mind when the time comes to upgrade or downsize. As well, staying in contact can net you those lucrative double-ended transactions where you sell the first home, buy the second.
• Always connected –You can give your clients all your contact information, but how many are likely to give up after the first two tries? Tools like my1voice find you so the client doesn’t have to, and you never miss an important call again.
• Find and communicate with prospective buyers and sellers online – email, social media, web presence... – need I say more?
• Look professional, without the effort and the expense – Tools like Campaigner offer off-the-shelf realtor branded email templates and copy suggestions. my1voice can be your virtual assistant with automated reception and unlimited extensions and voicemail boxes. As an online tool, MyFax ensures you never run out of fax paper or toner or faxed offers again.
So join the real estate revolution. Seize technology tools to broaden your reach, stay connected, and accelerate your real estate business.

What do Real Estate Agents & Accountants have in common?

On the surface, nothing – with one being naturally gregarious and assertive, the other more reserved and analytical – I’ll let you figure out which for yourself!

The answer to what real estate agents and accountants have in common lies in their paper-based workflows including:
• Need for regulatory compliance - Both professions are paper-heavy by nature – with lots of required regulatory and government documentation along with the need for legally valid signatures.
• Thrift – Paper is costly. Accountants are cost conscious by nature. Agents are money motivated and like to keep as much of their commission check as possible.
• Client communications and confidentiality – Paper is an open loop process and prone to being misplaced or lost. Both accountants and agents deal with sensitive information that if misused could compromise their client’s position or otherwise cause them direct harm.
• Professionalism – Accountants need to project a professional image to attract clients and to build client trust and loyalty. Agents are on the road a lot. Being on the road, being productive and being professional can be mutually exclusive.
• Technical simplicity – With rare exceptions, agents and accountants are not techies – if they were, chances are they would have taken a different career path.

So the answer to what real estate agents and accountants have in common is MyFax!

MyFax lets you send and receive legally valid documents from your email, web, or smart phone and keep an electronic record. MyFax replaces your need for fax machines, in house fax servers and everything that goes with them, like supplies, dedicated lines and long distance charges. MyFax helps ensure client confidential communications. Faxes are sent from and received in a user’s private email inbox or from the password-protected MyFax website. MyFax projects a professional image with business class reliability and 99.9% availability commitment. MyFax never runs out of paper or toner, never jams and a user’s computer doesn’t have to be "on" to receive faxes. MyFax is easy to implement - no installation, no additional hardware or software, no maintenance - and it’s as easy to use as email.

Not surprisingly then, real estate agents and accountants are two of the largest users of MyFax. So if you’re an accountant or real estate agent and haven’t tried MyFax, why not?

And if you’re a mortgage broker, insurance agent, lawyer, or health care provider – the question and answer aren’t a lot different!

Try MyFax today for Free.