Wednesday, June 09, 2010

Real Estate Disrupted

At the end of the day, people need a place to live, work, and convene – that’s the lasting appeal of “bricks and mortar”. Even with the ups and downs of economic cycles and the recent housing crisis, real estate is renowned for its ability to bounce back. And yet, real estate is far from being immune to the disruptive force of the internet.

Realtors who clung to their pagers, paper listings, and land lines have already disappeared. A new breed of interconnected web savvy realtors has emerged – are you one of them? The web offers these realtors unparalleled and cost effective access to prospective buyers and available properties – even on a global basis when appropriate.

Here are some of their tips and tools:
Staying mobile and productive – Without technology this becomes an either or scenario. With technology, you can be productive and on the road. For example, tools like MyFax let you send and receive signed purchase agreements from your email, web, or smart phone. Solutions like my1voice ensure you get your calls, but make your actual location transparent to callers.
Client nurturing – People are less likely than ever to stay in their first home for their lifetime. So, think once a client, always a client. An email communications tool like Campaigner helps you stay in touch and keep your name top of mind when the time comes to upgrade or downsize. As well, staying in contact can net you those lucrative double-ended transactions where you sell the first home, buy the second.
Always connected –You can give your clients all your contact information, but how many are likely to give up after the first two tries? Tools like my1voice find you so the client doesn’t have to, and you never miss an important call again.
Find and communicate with prospective buyers and sellers online – email, social media, web presence... – need I say more?
Look professional, without the effort and the expense – Tools like Campaigner offer off-the-shelf realtor branded email templates and copy suggestions. my1voice can be your virtual assistant with automated reception and unlimited extensions and voicemail boxes. As an online tool, MyFax ensures you never run out of fax paper or toner or faxed offers again.
So join the real estate revolution. Seize technology tools to broaden your reach, stay connected, and accelerate your real estate business.

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