Thursday, August 26, 2010

Batter Up - Are You Ready?

Like successful small business owners, Major League Baseball's best managers know when to tinker and when to leave well enough alone. That makes complacency your biggest enemy. For example, as a small business owner, look at your IT infrastructure - it may not be broken, but is it taking too much time, energy, and resources for the results it derives? Like the good baseball manager who tinkers with his batting lineup to get his players in the right slots, your IT support system is something you need to constantly review, looking for what works best now.

Perhaps the toughest part of any baseball manager's job is letting a player know that he no longer benefits the team as he once did. Fortunately for small business owners, the decision to replace an IT component isn't nearly as heart wrenching. After all, a piece of peripheral hardware like a fax machine is an inanimate object that won't break down in tears if you decide the time has come to eliminate it due to cost, ongoing maintenance, or the simple annoyance factor.

While small businesses have proven to be resilient in this era of economic recovery, they're facing the most critical time of the year - the fourth quarter. The fourth quarter of any year is like the ninth inning of a tie game. You don't have time for pop flies or strikeouts; you need to get a run on the board and earn that win! And to do that, you have to be aware of the resources you have. It simply won't do to go overboard spending time and money that will mean a poor return on investment (ROI).

Small businesses can make the most of their fourth quarter by looking to the cloud. Using cloud applications like MyFax, you can minimize margins and stay focused. These affordable, pay-as-you-go applications are operational in minutes and can be accessed from anywhere you can access the Internet.

On September 16, we'll host a webinar on the Intuit Community called "Home Run Stretch - Make the Fourth Quarter Count!" This is a must-attend event for small businesses, as we'll discuss:

- Leveraging cloud applications to streamline time, lessening time spent on administrative tasks;
- How your business can go paperless for efficiency and effectiveness;
- Why you need to integrate workflows to avoid duplicated efforts;
- The advantages of going mobile with your iPhone, Blackberry or Android to make the most of your day

Click here to register for this webinar and hit the comments with YOUR suggestions as to how to make the most out of the fourth quarter "home run stretch."

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