Friday, September 18, 2009

Need to keep private info private? Use MyFax Central

Not too long ago I was re-reading the case study we did on MyFax customer Ruby Moon Investigations. It’s a private detective agency in Aurora, Colorado that performs a variety of investigations. Some are just interviewing witnesses to crimes on behalf of a lawyer, or tracking down a long-lost relative.

One of the reasons owner and chief investigator Tan Smyth says she uses MyFax to deliver the results is that it’s more secure than email. At first I was a bit confused since most people have their faxes delivered to their email, which means if someone else can view your email they can also view your faxes. Then it hit me – MyFaxCentral!

MyFaxCentral is the online component to the MyFax service. You can send, receive, view and store faxes there for a year without them ever hitting your email inbox. And since there’s no software to download, you can take advantage of MyFaxCentral without anyone else knowing you have an account.

So if you’re expecting some private information and want to be sure it stays private, having it faxed to your MyFax account and viewing it at MyFaxCentral is the way to do it.

What other types of businesses require transmission of sensitive documents?

Friday, September 11, 2009

Small businesses using online tools to boost the bottom line

USA Today’s Byron Acohido wrote an article this week about small businesses turning to online subscription software (also known as software-as-a-service or SaaS) to improve office efficiencies.

Acohido writes, “Scarce credit and soft consumer spending are compelling small-business owners to look more closely at using the Internet to improve the bottom line. AMI-Partners' survey of 3,600 small and midsize business in 11 countries found 44% of U.S. firms were interested in renting software-as-a-service in the second quarter of 2009, double a year earlier.”

Geoffrey Bock, senior analyst at the Gilbane Group, likens the awakening of small business to these online services to the embrace of the telephone as an essential work tool in the 1920s.

The MyFax customer base is made up of these entrepreneurs and small businesses who already value tools accessible online. More than 15,000 new customers subscribe to MyFax each month. Kudos to MyFax users for being ahead of the curve!

What innovative strategies are you considering or using to cut expenses and increase profitability?

Thursday, September 03, 2009

Make your small biz appear big

We were pleased to see Lisa Sims’ recent Atlanta Small Business Examiner article “Four Ways to Make Your Small Business Appear Big”. She points out some easy ways SMB’s can avoid looking like a small fish in a big pond.

We advocate the same thing here at Protus. Simple technology modifications can go a long way in making a small business appear like a big player. Forget smudgy faxes and a phone system that doesn’t route calls to the appropriate person. Tools like MyFax and my1voice assure the communications you’re sending and receiving are just as professional and reliable as corporations with IT departments.

What gives you a big company impression on a small company budget?

Wednesday, August 26, 2009

How SMB’s Can Look Larger Than Life

Sometimes when you’re a small company it can feel like the whole world is against you. Prospects are unsure of you, vendors treat you like yesterday’s cat litter, and potential employees look at you with a wary eye.

But it doesn’t have to be that way. Karen Post at Oddpodz recently posted four suggestions on how to deal with being small, and turn disadvantages into advantages. The only thing I’d add is remember that business communications technology like MyFax, my1voice and Campaigner can also help you get past the “too small” syndrome by making you look larger than life. Since they’re services instead of technology you install, they can also save you hours of frustration by removing the need to manage them.

Wednesday, August 19, 2009

MyFax Podcast #2: Giving Office Technology a “Green” Makeover

“Going green” often has a costly connotation associated with it. But when it comes to examining everyday technology in the office, going green can be easy, and positively impact the bottom line by saving money.

In our second podcast, MyFax Product Marketing Director Luc Vezina chats with GREENandSAVE.com president Charlie Szoradi about simple ways businesses can “green” their office technology. Lowering power consumption and paper reduction are easier than you might think!

What simple modifications have you made to green your office operations?

Thursday, August 13, 2009

100 Free Customizable Fax Cover Sheets Now Available for Download

This week we announced a new free resource: 100 free fax cover sheets available at http://www.myfax.com/free-fax-cover-sheets.

Cover pages distinguish who you are and to whom you are sending a fax. It’s also a good way to brand yourself with your company logo, website and contact information. This is an easy and free way to add value to your brand without hiring a graphics department or using valuable company letterhead.

The cover pages are available in Microsoft Word format and can be edited and customized. The formats run the gamut - from business to urgent and even fun. There are also cover pages for industries including accounting, bookkeeping, construction, education, finance, legal, medical, nonprofit and real estate. If you are looking for something else, let us know here and we’ll see what we can whip up!

Thursday, August 06, 2009

In case you’re on Jeopardy! and the topic is “faxing”…

Came across this site today as I was doing some competitive research for MyFax and just had to share. It’s a cartoon called “The secret life of the fax machine” that shows both the history and mechanics of faxing. It’s chock full of trivia and explanations about aspects of how fax machines work that you probably never knew. I know I didn’t.

Here’s a good example. Ask most people when the fax machine was invented and they’ll probably tell you “sometime in the 1980s.” ANNNGGGHH! That answer is incorrect. According to the cartoon, the first fax machine was patented in 1843, and the first commercial use was in 1865, going between Paris and Lyon, France. (That venture failed, by the way, as no one at that time seemed to have any business that required that type of urgency.)

The “modern” information is a little outdated since it focuses on the mechanics of old thermal paper fax machines and doesn’t mention the option of Internet faxing at all. Still, if you like watching the History or Discovery channels it’s worth a look. Especially on the off-chance you are ever a contestant on Jeopardy! and one of the topics is faxing.

Anyone care to speculate what information was being sent on those early faxes?