USA Today’s Byron Acohido wrote an article this week about small businesses turning to online subscription software (also known as software-as-a-service or SaaS) to improve office efficiencies.
Acohido writes, “Scarce credit and soft consumer spending are compelling small-business owners to look more closely at using the Internet to improve the bottom line. AMI-Partners' survey of 3,600 small and midsize business in 11 countries found 44% of U.S. firms were interested in renting software-as-a-service in the second quarter of 2009, double a year earlier.”
Geoffrey Bock, senior analyst at the Gilbane Group, likens the awakening of small business to these online services to the embrace of the telephone as an essential work tool in the 1920s.
The MyFax customer base is made up of these entrepreneurs and small businesses who already value tools accessible online. More than 15,000 new customers subscribe to MyFax each month. Kudos to MyFax users for being ahead of the curve!
What innovative strategies are you considering or using to cut expenses and increase profitability?