Friday, September 24, 2010

Fuggedaboudit! The Dilemma of Online Storage

I read about an interesting study in the early part of the decade on cab drivers in London, UK. As a result of having to mentally map and navigate an entire city, these drivers had, over time, developed an enlarged hippocampus (the area of the brain associated with memory and learning). Essentially, without getting into medical mumbo-jumbo, these men and women, while on the job, had their brains rewired and as such developed a sort of super memory. Lucky them.

For the rest of us ordinary Joes and Janes - we have a hectic life that contributes to what I like to refer to as the scourge of the small business person - absent-mindedness.

As a small business owner you are your business - you are sales & marketing, accounting, administrator, and CEO. Your primary objective is to grow the business, meaning you're on call 24-7. What complicates the matter is the "mobility factor" - your "office" could be at home, in the car, at a client site, or at some other location in your city or state. So now you have to lug around your laptop, business phone and maybe personal phone (if that's the case, you should really check out my1voice) and you have to ensure you have your briefcase, PDA, and the list goes on and on.

How do you remember everything or ensure you have everything nearby when there's just so much to remember all the time? You can create a checklist for every time you go out the door, but that would be cumbersome and time consuming, and I've said it before and I'll say it again, money is not the most precious of resources, time is (I just saw the most recent trailer for Wall Street 2: Money Never Sleeps, where the great character, Gordon Gekko, reiterates my point).

Physical paperwork adds to this dilemma, so much so that it has spawned an entire industry for online storage targeted at small business. Other companies wrap these services in fancy names like Content Management System and sell them to big business for a lot of money.

Faxing is no different because whether you look at it from a mobility perspective (the machine doesn't go anywhere) or from a physical documents perspective (a fax machine prints everything), you quickly realize, "Houston, we have a problem."

There are many free value-added features that are part and parcel of the MyFax service. Two that might help alleviate some of the pressures of remembering to bring everything, everywhere are the ability to store commonly faxed documents inside MyFaxCentral as well as one year of unlimited inbound and outbound fax storage. Available in the Send and Receive preferences section of MyFaxCentral, each permits you to leave all the fax paperwork behind like contracts, schematic designs and other important fax documents that are an essential part of the supplier-customer dynamic. Each gives you access to your important faxes from anywhere in the world you have access to an Internet connection and a web browser.

Feel free to check them out! We know that removing fax documents from your list of things to remember will definitely alleviate the pressure of doing business on the road.

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